What really is a Digital Strategy?

Your digital strategy tells you the right mix of different internet platforms that will help meet your marketing goals. Data drives your digital strategy as opposed to projections for offline marketing. The realtime tracking & measuring features ensure you have time to course-correct when needed, and to always have visibility on where you stand vis a vis your customer.

It is tempting, due to comparatively lower costs of the medium, to go all-out and use every available platform and be seen and heard by everyone. The possibilities are limitless, after all. Here’s where the presence of strategy creates balance. Just because a platform exists doesn’t automatically mean you have to use it. Your message, your brand’s personality, the presence of your customers, and your budgets - all determine the course of your digital strategy.

But, my business is still fairly young; do I really need Digital Strategy?

The short answer is, yes

Given the abundance of available platforms, it is easy to be influenced into believing that you need to be present on every platform out there. And a mere presence on a platform doesn’t mean anything. So, you’d have to create content for each platform; ranging from blogs and vlogs to YouTube videos, Pinterest boards, Tweets, Instagram posts, Facebook Posts, TikTok videos… Where does the list end? Do you really need all of this?

Having a digital marketing strategy in place ensures that you don’t lose sight of your marketing goals and get swayed into unnecessary spends.

At Koyash, we are strategy enthusiasts. Having worked in emerging markets, we understand what media marry best with a business’ marketing goals and how best to use them. Write to us now, to learn more what we can do for your business, get a quote, and get started on a project.